What's the issue?
Your page has a <meta name="robots" content="noindex"> directive. This tells search engines like Google and Bing to not include this page in their search results.
When noindex is correct
There are valid reasons to use noindex:
- Staging/development sites — Preventing test content from appearing in search
- Internal pages — Admin panels, dashboards, account settings
- Duplicate content — Alternative versions of a page (print, AMP)
- Thank you pages — Post-conversion pages with no search value
- Search result pages — Your site's internal search results
- Paginated pages — Sometimes page 2+ of listings
When noindex is a mistake
Common accidental noindex situations:
- Left from staging — noindex was added during development and never removed
- CMS default — Some CMS platforms default new pages to noindex
- Plugin conflict — An SEO plugin may have set noindex unintentionally
- Global robots tag — A site-wide template applying noindex to all pages
How to check if it's intentional
Ask yourself:
- Should this page appear in Google search results?
- Would users benefit from finding this page via search?
- Was this recently deployed from a staging environment?
How to fix it (if unintentional)
Remove the noindex directive or change it to index:
<!-- Remove this -->
<meta name="robots" content="noindex" />
<!-- Or change to -->
<meta name="robots" content="index, follow" />Important notes
- After removing noindex, it may take days to weeks for Google to re-index the page
- Use Google Search Console's URL Inspection tool to request re-indexing
- Check your
robots.txtfile too — it may also be blocking the page