What's the issue?
Your page has a nofollow directive in the robots meta tag. This tells search engines not to follow any links on this page, meaning links won't pass "link equity" (also known as "link juice" or "PageRank").
What nofollow does
- Search engines won't crawl links on this page for discovery purposes
- Links won't pass PageRank to their destination pages
- It affects all links on the page (unlike individual
rel="nofollow"on specific links)
When nofollow is appropriate
- User-generated content — Forum posts, comments, where you can't vouch for linked sites
- Paid links — Sponsored content or advertisements
- Untrusted content — Pages that aggregate third-party links
- Login/registration pages — Where crawling links adds no SEO value
When nofollow is harmful
- Your own internal links — You want search engines to follow links to your own content
- Navigation pages — Sitemaps, category pages, hubs
- Content pages — Blog posts, articles, product pages with valuable internal links
- Homepage — Almost never should have nofollow
How to fix it (if unintentional)
<!-- Remove nofollow -->
<meta name="robots" content="nofollow" />
<!-- Change to -->
<meta name="robots" content="index, follow" />Alternative: per-link nofollow
If you only want to nofollow specific links (not all), use the rel attribute on individual links instead:
<!-- Only this link is nofollowed -->
<a href="https://example.com" rel="nofollow">External Link</a>
<!-- Other links on the page are followed normally -->
<a href="/about">About Us</a>