ℹ Info Open Graph

Missing og:type — Telling Platforms What Your Content Is

The og:type tag tells platforms what kind of content this is.

What is og:type?

The og:type meta tag categorizes your content for social platforms. It tells Facebook, LinkedIn, and other platforms whether your page is a website, article, product, video, or other content type.

Available types

The Open Graph protocol defines several types:

Common types

  • website — Default for homepages and general pages
  • article — Blog posts, news articles, any written content

Media types

  • video.movie / video.episode / video.other
  • music.song / music.album / music.playlist
  • book

Business types

  • product — E-commerce products
  • profile — Person or organization profiles

Why does it matter?

  1. Rich previews — Some platforms display extra information based on the type (e.g., article publish date, product price)
  2. Content categorization — Helps platforms organize and recommend your content
  3. Schema alignment — The type can influence how search engines understand your page
  4. Article-specific tags — Setting og:type to article unlocks additional tags like article:published_time and article:author

How to fix it

<!-- For most pages -->
<meta property="og:type" content="website" />

<!-- For blog posts / articles -->
<meta property="og:type" content="article" />
<meta property="article:published_time" content="2025-01-15T09:00:00Z" />
<meta property="article:author" content="https://yoursite.com/author/name" />

Best practices

  1. Use website as default — If unsure, website is always safe
  2. Use article for written content — Blog posts, tutorials, news articles
  3. One type per page — Don't set multiple types
  4. Add type-specific tags — When using article, include published time and author
  5. Don't overthink it — For most sites, you'll only need website and article
Check your Open Graph tags

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Missing og:title

The og:title tag is essential for social sharing. Without it, platforms will use the page title or URL.

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og:title Is Too Long

Titles longer than 60 characters may be truncated on social platforms.

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og:title Is Too Short

Short titles may not be descriptive enough for social sharing.

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Missing og:description

The og:description tag provides a summary of the page content for social platforms.

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og:description Is Too Long

Descriptions over 160 characters may be truncated on social platforms.

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og:description Is Too Short

Short descriptions miss the opportunity to engage users.