ℹ Info Open Graph

Missing og:locale — Declare Your Content Language and Region

The og:locale tag declares the language and region for your content.

What is og:locale?

The og:locale meta tag specifies the language and regional variant of your content using a language_TERRITORY format (e.g., en_US, es_ES, fr_FR). It helps social platforms display your page to the right audience and in the correct language context.

Why does it matter?

Content targeting

  • Facebook uses og:locale to categorize and serve content to users in the right language
  • LinkedIn uses it for regional content recommendations
  • Helps platforms understand which audience segment your content serves

Multi-language sites

If you have content in multiple languages, og:locale is essential:

  • Tells platforms which language version is being shared
  • Works with og:locale:alternate to indicate other available languages
  • Prevents the wrong language version from appearing in previews

SEO alignment

  • Complements the lang attribute on your <html> tag
  • Provides additional language signals to crawlers
  • Helps with international SEO and hreflang consistency

How to fix it

<meta property="og:locale" content="en_US" />

For multi-language sites

<!-- Primary language -->
<meta property="og:locale" content="en_US" />

<!-- Alternative languages available -->
<meta property="og:locale:alternate" content="es_ES" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="de_DE" />

Common locale values

Locale Language
en_US English (US)
en_GB English (UK)
es_ES Spanish (Spain)
es_MX Spanish (Mexico)
fr_FR French
de_DE German
pt_BR Portuguese (Brazil)
ja_JP Japanese
zh_CN Chinese (Simplified)

Best practices

  1. Always use language_TERRITORY format — en_US, not en or english
  2. Match your page content — Don't set en_US on a Spanish page
  3. Be consistent — Align with your <html lang> attribute and hreflang tags
  4. Default is en_US — If not specified, Facebook assumes en_US
Check your Open Graph tags

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