What's the issue?
Your HTML <title> tag exceeds 70 characters. Google typically displays 50-60 characters in search results, so longer titles get truncated with an ellipsis (...), potentially cutting off important information.
How search engines handle long titles
| Search Engine | Display Limit | Behavior |
|---|---|---|
| ~50-60 chars | Truncates with "..." | |
| Bing | ~65 chars | Truncates with "..." |
| DuckDuckGo | ~65 chars | Truncates with "..." |
The exact limit varies based on pixel width, not character count — wider characters (like W, M) take more space than narrow ones (i, l).
Why it matters
- Lost information — Your key message may be cut off
- Lower CTR — Truncated titles are less compelling in search results
- Keyword dilution — Important keywords at the end may not be visible
- Poor UX — Users can't read the full title to decide if the result is relevant
How to fix it
<!-- Too long (85 chars) -->
<title>The Complete and Comprehensive Beginner's Guide to Search Engine Optimization in 2025</title>
<!-- Better (55 chars) -->
<title>Beginner's Guide to SEO in 2025 — Complete Tutorial</title>Tips for shorter titles
- Remove filler words — "Complete and Comprehensive" → "Complete"
- Use abbreviations — "Search Engine Optimization" → "SEO"
- Move brand name — Put your brand after a pipe/dash, or skip it on inner pages
- Front-load keywords — Most important words first
- One clear message — Don't try to cover multiple topics in the title