Warning Open Graph

og:description Is Identical to og:title — A Missed Opportunity

The og:description should complement the title, not duplicate it.

What's the issue?

Your og:description is exactly the same as your og:title. This wastes the description space and provides no additional information to users deciding whether to click your link.

Why this matters

When your link is shared on social media, the title and description are shown together. If they're identical:

  • Users get no extra information to help them decide to click
  • It looks unprofessional and auto-generated
  • You miss the opportunity to expand on the title with details
  • Some platforms may hide the duplicate description entirely

How to fix it

The title and description serve different purposes:

  • Title → What is this? (short, catchy headline)
  • Description → Why should I click? (expanded details, value proposition)
<!-- Bad: identical -->
<meta property="og:title" content="Learn Web Development" />
<meta property="og:description" content="Learn Web Development" />

<!-- Good: complementary -->
<meta property="og:title" content="Learn Web Development" />
<meta property="og:description" content="Free tutorials covering HTML, CSS, JavaScript, React, and Node.js. From beginner to advanced with hands-on projects." />

Best practices

  1. Title = headline — Keep it short and attention-grabbing (50-60 chars)
  2. Description = elevator pitch — Expand with details, benefits, and specifics (110-160 chars)
  3. Don't repeat — Every word in the description should add new information
  4. Complement each other — Title states the topic; description explains the value

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