Info Open Graph

og:description Could Be Longer — Maximize Your Social Preview Space

You have room for a more detailed description to increase engagement.

What's the issue?

Your og:description is between 50 and 70 characters. While it's not critically short, you're leaving valuable space unused. Social platforms give you room for a much more compelling pitch.

Why longer descriptions perform better

Social media link previews are mini ads for your content. A 50-character description is like a billboard with half the text missing — you're paying for the space but not using it.

With 110-160 characters, you can:

  • Explain what the content is about
  • Highlight why it matters
  • Include a call to action

How to improve it

<!-- Could be longer (60 chars) -->
<meta property="og:description" content="A guide to improving your website's social media tags." />

<!-- Better (140 chars) -->
<meta property="og:description" content="Step-by-step guide to Open Graph tags that make your links stand out on social media. Includes examples for React, Next.js, and Astro." />

Expansion strategies

  1. Add specifics — Numbers, frameworks, tools mentioned
  2. Include the benefit — What will the reader gain?
  3. Mention the format — "Video tutorial", "Free tool", "Cheat sheet"
  4. Add social proof — "Used by 10,000+ developers"
  5. Create curiosity — "The #1 mistake most developers make with OG tags"

Related articles